When Neuro Science works on Marketing and Copywriting, Neuro Copywriting is the straordinary result.

A little Step back: what is neuromarketing?

  • Neuromarketing is the application of neuroscience to traditional marketing in order to investigate consumer behavior in response to a stimulus.
  • Traditional market research analyzes only the rational part of your consumers’ decision-making processes. However, 95% of purchasing decisions are made irrationally. This means that today you only know 5% of your potential customer.
  • Neuromarketing allows you to understand the unconscious decision-making processes, which are behind the Choice and which are responsible for most of the purchasing decisions.

NeuroMarketing, neuro copywriting, neuroscience is not theory: it’s about practical, useful and compelling usage in your marketing effort

Advertising

Use Neuro Copywriting and NeuroScience to improve your paid Ads campaigns.

Writing

When Neurosciente, NeuroMarketing and the art of copywriting meet each other.

Direct Copywriting

The art of Directe Response Copywriting is a skill that makes the marketing effor measurable and worthy.

Brand Perception

Brand Perception is all about emotions, and emotions come from our brain. NeuroSciente study how to match them.

Graphic Design

What does a graphic piece better than another one? Neurocopywriting helps figuring this out.

UI and UX on website

Which Button, which color, which digital experience and why? Don’t make it random.

Micro Copy and Texts

Micro Copywriting is something big teams like Amazon one’s spends A LOT of time and effort on.

SEO Performances

Higher Quality, Higher value for the customer, better content, just means better results on Google Search.

Social Media

Social Media is all about human interaction. Don’t go random, use a scientific approach.

Companies that uses neuro copy writing, neurosciences, neuromarketing to plan and work on their marketing fields

When it comes to getting the best performance, neuro copywriting is the single thing you have to study, master and practice

WHEN NEURO COPY, NEUROCOPY, NEUROCOPYWRITING, NEURO COPYWRITING WAS BORN?

The expression: “Neurocopywriting” is new. We chose it to emphasize the possible collaboration between the creation of content (both text and visual), neuroscience and cognitive psychology (the suffix neuro).

Why bother with neurocopywritng? Simply, neuroscience can be used profitably to improve all communication, even the unwritten and off-line one, with better engagement and user conversion rates.

The scientific advances in recent years offer us increasingly powerful tools to refine communication techniques and understand the behavior of the public and readers.

The recent explosion of the application of neuromarketing to purchasing (and not) decision-making processes is a clear example of this.

Discovering the mechanisms (often unconscious and involuntary) that govern our choices is accompanied by the development of new methodologies that allow us to accumulate more and more data on visitors and significantly improve the user experience.

Tracking the movement of readers’ eyes on web pages has led, for example, to the use of heat maps and the discovery of the rules on how to position content and increase conversions.

Technologies such as magnetic resonance imaging and electroencephalograms make it possible to detect and measure the emotional responses of the public and to evaluate the effectiveness of claims, advertising and call of action.

The new facial emotion recognition software completes the picture, allowing you to have an idea of the emotional reactions of those who read or use our site and, ultimately, of their reactions and decisions.

Who can benefit from neuro copywriting?

Unlike neuromarketing, which aims only at sales, neuro copywriting has a more general use:

  • A teacher might find it helpful to apply some psychology techniques to her lessons;
  • managers and officials can find useful ideas to improve their communication and be successful at work;
  • copywriters and writers can understand if and how content is read and with what effect / type of impact on the reader.
  • To give an example of application, the most experienced speakers begin their presentation by reassuring the audience with an adequate opening (often telling a funny story).

Emotional tensions and nervousness are indeed a powerful distraction factor, which is why they should be mitigated as much as possible to facilitate the learning processes of conference participants.

In some respects, neuro web copywriting recalls neuro web design: in both cases, the aim is to improve the user experience and communication. The difference is that the former focuses on content while the latter focuses on functionality.

Tracking the movement of readers’ eyes on web pages has led, for example, to the use of heat maps and the discovery of the rules on how to position content and increase conversions.
Technologies such as magnetic resonance imaging and electroencephalograms make it possible to detect and measure the emotional responses of the public and to evaluate the effectiveness of claims, advertising and call of action.
The new facial emotion recognition software completes the picture, allowing you to have an idea of the emotional reactions of those who read or use our site and, ultimately, of their reactions and decisions.

– PAYPAL

Even copywriting can benefit from neuroscience: if you know the audience’s unconscious fears, it becomes possible to create messages that engage the recipients to a greater extent.
However, it is not just a question of making more money. Neuro copywriting can help us to make ourselves read and listen in a world where readers are increasingly inattentive and superficial.
A text created keeping in mind the cognitive behavior of the reader is not only more likely to be understood, but also to be read, as we are taught by the studies on Web Usability conducted by Jakob Nielsen for over twenty years now.

– FACEBOOK INC.

Is Neuro Copywriting really working or it’s just a banch of theories?

Martin Lindstrom, considered the greatest living exponent of neuromarketing, in his famous book “Buyology: truth and lies about why we buy” argues that the consumer’s purchasing decisions are mainly unconscious.

Lindstrom’s insights are beginning to be confirmed academically.

Basically, even if we are undoubtedly far from a total understanding of the brain, neuroscience is already able to provide useful tools also to web copywriters, designers and anyone involved in communication.

The discovery of the role of the hippocampus in memory, just to give another example, made it possible to explain why mistakes and puns are remembered most.

This discovery paved the way for “hyppocampus headlines”, a way of creating claims and slogans that are particularly engaging and surprising for the brain, and which above all are remembered for longer.

The power of rhyme in advertising slogans has been known since the dawn of humanity, but scientific confirmation has only recently arrived.

The discovery that the brain prefers to hear a tale than scrolling through long tables of data has also led to the flourishing of storytelling.

According to an article in the Harvard Business Review, the most successful commercials are those who know how to use this technique best.

In conclusion, those who create content with the aim of communicating with the reader can no longer ignore the discoveries of medicine and cognitive psychology and their application to writing.

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