Sweet Spot between Science and Copywriting
We have become frequent with local useful materials and news and have not broadcast about more fundamental things for a long time. For example, about copywriting. At least about our favorite benefits and USP, remember the harsh minutes of school lessons in the Russian language and, of course, dilute everything with examples, examples and more examples. … Read more
A fulfilled sales plan is one of the most pleasant and objective indicators of a company’s good work. Agree that not only the client department has been involved in this process for a long time. As practice shows, content is an important component of marketing activities. Yandex.Va with new rules for issuing search queries, content collection services, … Read more
What is copywriting? This copywriting guide will tell you everything about this. Copywriting is the art and science of writing copy (words used on web pages, advertisements, materials, etc.) that sell your product or service and convince potential customers to take action. In many ways, copywriting can be compared to hiring a sales person to speak to … Read more
If I got paid every time I write an article about copywriting trends, then I would definitely be homeless between the tracks – this is so little useful business. But today I will try to tell you about three things that are obviously gaining momentum and will soon whistle from every iron. It’s the same with … Read more
The selection of a digital director’s team largely depends on the product itself and its Customer Journey. It’s one thing when a company physically produces a product and needs to be told about it in digital channels. And it is completely different when we talk about an online product: then the department dealing with product development falls into … Read more
Large brands are actively adopting the so-called conversational commerce (or C-commerce, Conversational Commerce). IKEA, Nestle, Walmart sell their goods on WhatsApp and other messengers. This sales channel is gaining popularity due to the fact that it is more efficient and cost-effective compared to the already traditional call centers and email newsletters. According to The Economist, 80% of the time spent using … Read more
Instagram Stories are only 15 seconds long, but this format is not as simple as it sounds. At different times of the day, people prefer different content – if you don’t get into the subscriber’s mood, time and resources will be wasted. Experts helped Skillbox Media understand the secrets of interacting with the Instagram audience, as … Read more
Did you know that advertisement on space offered by Elon Musk will not be visible frm earth? Elon Musk’s SpaceX has partnered with Canadian startup Geometric Energy Corporation. In 2022, they plan to start broadcasting ads on the CubeSat satellite, writes Business Insider. The device is currently in development. On the one hand, the satellite will have a built-in … Read more
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