Sweet Spot between Science and Copywriting
By now you know that texts are a fundamental pillar in your marketing strategy, but it is not a pillar that can support the full weight of your brand’s success or failure. You have created a product or service because you are aware of the need that needs to be covered. That is, there is … Read more
In this chapter we are going to see some aspects that you should improve in your texts. I have only added the most relevant ones accompanied by examples, to make their application easier for you. A. Commas, enemies of fluency I love how one of the chapters book begins Where goes the coma of Fernando … Read more
The reason why you choose to put that coin into that homless’s pocket instead of the other one’s is that the first just was bigger than the second one’s A homeless person asks for money in a busy street. In front of him he holds a sign with the words “I need help, I’m blind.” … Read more
Preface, an important introduction to why neuroscience is a lot related with customer relationship… According to consultant Jay Walker-Smith, we went from receiving 500 daily advertising hits a day (1970) to more than 5,000 (2010). The most incredible thing is that in 8 years, and due to the hours we invest in social networks, we … Read more
Approach,and end. The 3 essential parts of any narrative, according to chapter VII Poetics of Aristotle’s. But what use is this structure to us? We already know that every story has a beginning and an end, as well as a course (knot or problem). The sequence reminds us that this is the logical order that … Read more
They should be used in the design of hedonic products. Fonts can influence the perception of buyers – the marketing publication Ariyh writes about this . This conclusion was reached as a result of laboratory and online experiments. Experts have found out how fonts on packaging affect customer engagement and satisfaction. According to the researchers, the mechanism works the same everywhere: that … Read more
At age 10 I wanted to be a neurosurgeon. A cousin of my grandfather gave me her 8 volumes of Bourgery’s Atlas of Human Anatomy. Excited, I spent hours looking at the illustrations, memorizing the areas of the brain as if they were going to examine me the next day. The truth? I didn’t want … Read more
The first information sites appeared over 25 years ago. At first, these were news portals, online magazines, and they were created to obtain the most necessary information. Nobody thought at that time that it was possible to earn money on the sites. Now there are millions of them for every taste, but the most important thing is that … Read more
A perfect and catchy headline is the key to the success of your ad campaign. It is he who determines whether a potential customer will remain on your page or go to competitors. These 8 rules are great for: creating texts in contextual advertising preparing posts on social networks choosing a subject line for e-mail marketing. To … Read more
Hello friends! How to use neuromarketing to evocate emotions in writing? Let’s break this down! 😀 How to excite the consumer’s sleepy brain and make him want to buy your product? The great copywriter Gary Bentensvenga claims that people buy because of the need for love, fear of embarrassment, desire to feel important, desire to look … Read more
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