Message and Text Copywriting

marketing neuromarketing

15# Marketing Neuromarketing explains why your customers don’t buy

By now you know that texts are a fundamental pillar in your marketing strategy, but it is not a pillar that can support the full weight of your brand’s success or failure. You have created a product or service because you are aware of the need that needs to be covered. That is, there is … Read more

How Neurocopywriting avoids you these 13 fatal common writing mistakes

#14 How Neurocopywriting avoids you these 13 fatal common writing mistakes

In this chapter we are going to see some aspects that you should improve in your texts. I have only added the most relevant ones accompanied by examples, to make their application easier for you. A. Commas, enemies of fluency I love how one of the chapters book begins Where goes the coma of Fernando … Read more

optimize content

13# How to optimize content with neurocopywriting and logical arguments

The reason why you choose to put that coin into that homless’s pocket instead of the other one’s is that the first just was bigger than the second one’s A homeless person asks for money in a busy street. In front of him he holds a sign with the words “I need help, I’m blind.” … Read more

5# Ginevra’s case: how a copywriting email can change your life and career

The Ginevra’s case preface I recently had an atypical consulting client. Her name was Ginevra and she was commercial. He needed my services to pass the trial period in his new job. I say it was “atypical” because I usually get hired by business owners or communication experts, so I was surprised that someone needed … Read more

Neuromarketing Example

3# The ultimate Copywriting Neuromarketing Example: Fran 2 min selling time

The experiment that I am going to tell you is real and happened in the summer of 2018. I share an office with other entrepreneurs and in July Fran arrived, owner of an online store based on both dropshipping as in direct sale. When he found out that I was dedicated to copywriting with neuro-sales … Read more

copywriting headlines

18 evergreen rules to write remarkable copywriting headlines

A perfect and catchy headline is the key to the success of your ad campaign. It is he who determines whether a potential customer will remain on your page or go to competitors. These 8 rules are great for: creating texts in contextual advertising preparing posts on social networks choosing a subject line for e-mail marketing. To … Read more

emotions in writing

How to use neuromarketing to evocate emotions in writing

Hello friends! How to use neuromarketing to evocate emotions in writing? Let’s break this down! 😀 How to excite the consumer’s sleepy brain and make him want to buy your product? The great copywriter Gary Bentensvenga claims that people buy because of the need for love, fear of embarrassment, desire to feel important, desire to look … Read more

The Ultimate NeuroMarketing guide to master copywriting in advertising

Hello neuro Copy friends! Ready for this SUPER SUPER SUPER HOT The Ultimate NeuroMarketing guide to master copywriting in advertising?! LET’S GO! ? ? Today you will get another copywriting lesson! If you look at the Russian advertising market, then 95% of copywriters make the same mistakes due to ignorance of the basic principles of copywriting: – … Read more

How to improve copywriting? 6 proven ways to easily do it

We have become frequent with local useful materials and news and have not broadcast about more fundamental things for a long time. For example, about copywriting. At least about our favorite benefits and USP, remember the harsh minutes of school lessons in the Russian language and, of course, dilute everything with examples, examples and more examples. … Read more

sales funnel copywriting

What is sales funnel copywriting and how it works on each phase

A fulfilled sales plan is one of the most pleasant and objective indicators of a company’s good work. Agree that not only the client department has been involved in this process for a long time.  As practice shows, content is an important component of marketing activities. Yandex.Va with new rules for issuing search queries, content collection services, … Read more