Sweet Spot between Science and Copywriting
The Ginevra’s case preface I recently had an atypical consulting client. Her name was Ginevra and she was commercial. He needed my services to pass the trial period in his new job. I say it was “atypical” because I usually get hired by business owners or communication experts, so I was surprised that someone needed … Read more
ALERT: INSTRUCTIONS FOR Neuro Copy WritingUSE I always recommend writing a text with a single reader in mind, but when what you write is a book things get complicated. You could be many things, from communication manager in a company to owner of your own business, through student, researcher or even copywriter, like me. Since … Read more
At age 10 I wanted to be a neurosurgeon. A cousin of my grandfather gave me her 8 volumes of Bourgery’s Atlas of Human Anatomy. Excited, I spent hours looking at the illustrations, memorizing the areas of the brain as if they were going to examine me the next day. The truth? I didn’t want … Read more
The copywriting profession originated at the end of the 19th century, however, to this day, many do not fully understand what copywriting is and how copywriters should work. In the meantime, this modern and popular profession is able to bring good earnings, while not requiring significant cash investments, experience and a lot of time at the … Read more
The first information sites appeared over 25 years ago. At first, these were news portals, online magazines, and they were created to obtain the most necessary information. Nobody thought at that time that it was possible to earn money on the sites. Now there are millions of them for every taste, but the most important thing is that … Read more
A perfect and catchy headline is the key to the success of your ad campaign. It is he who determines whether a potential customer will remain on your page or go to competitors. These 8 rules are great for: creating texts in contextual advertising preparing posts on social networks choosing a subject line for e-mail marketing. To … Read more
Hello friends! How to use neuromarketing to evocate emotions in writing? Let’s break this down! 😀 How to excite the consumer’s sleepy brain and make him want to buy your product? The great copywriter Gary Bentensvenga claims that people buy because of the need for love, fear of embarrassment, desire to feel important, desire to look … Read more
Today we will talk about copywriting again. Quality and tasty. And what distinguishes a landing page you don’t want to leave from a regular one. We’ll give you a checklist that illustrates the 5 ineffective landing page headlines that never work. I will tell you how, within the framework of a given landing page structure, you can and should stand out … Read more
In this fresh new blog post you’re going to discover the best ever NeuroMarketing Best Practices to make your landing page copy compelling. Are you ready!? GO! 🙂 Are you annoyed with laughing offscreen on TV shows and sitcoms? Probably yes. And not only you. Social psychology professor Robert Cialdini writes in The Psychology of Influence : Phonograms of laughter, … Read more
Hello neuro Copy friends! Ready for this SUPER SUPER SUPER HOT The Ultimate NeuroMarketing guide to master copywriting in advertising?! LET’S GO! ? ? Today you will get another copywriting lesson! If you look at the Russian advertising market, then 95% of copywriters make the same mistakes due to ignorance of the basic principles of copywriting: – … Read more
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