Sweet Spot between Science and Copywriting
What is copywriting? This copywriting guide will tell you everything about this. Copywriting is the art and science of writing copy (words used on web pages, advertisements, materials, etc.) that sell your product or service and convince potential customers to take action. In many ways, copywriting can be compared to hiring a sales person to speak to … Read more
It is easy to imagine how high the competition is now among editors, copywriters and authors. A quality article is the main tool of any online publication. The audience chooses text materials for convenience and accessibility, preferring information content and an interesting approach. Let’s figure out how to write quality text – check your article against our checklists. General nuances of … Read more
If I got paid every time I write an article about copywriting trends, then I would definitely be homeless between the tracks – this is so little useful business. But today I will try to tell you about three things that are obviously gaining momentum and will soon whistle from every iron. It’s the same with … Read more
The selection of a digital director’s team largely depends on the product itself and its Customer Journey. It’s one thing when a company physically produces a product and needs to be told about it in digital channels. And it is completely different when we talk about an online product: then the department dealing with product development falls into … Read more
1 Make sure you don’t understand the audience and their pain If you are writing an article, do it for yourself and on your own. Any sane person already understands what worries cat food buyers, air freight users, and oil pump engineers. Well, as a last resort, you can quickly search the Internet and see what they … Read more
If a company does not manage its reputation in the search engines, the SERP is generated by itself. This means that by driving the name of the company into Yandex, buyers see negative reviews and incorrect information. This lowers conversions and, in some industries, can kill businesses. In this article, we’ll talk about the business SERM basics that … Read more
Instagram Stories are only 15 seconds long, but this format is not as simple as it sounds. At different times of the day, people prefer different content – if you don’t get into the subscriber’s mood, time and resources will be wasted. Experts helped Skillbox Media understand the secrets of interacting with the Instagram audience, as … Read more
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