Storytelling Copywriting

Copywriting checklist to make sure nobody will ready your copy ever

1 Make sure you don’t understand the audience and their pain If you are writing an article, do it for yourself and on your own. Any sane person already understands what worries cat food buyers, air freight users, and oil pump engineers. Well, as a last resort, you can quickly search the Internet and see what they … Read more

How to write a blog article in flashcards?

What is it all about? There is a popular article format – “cards”. It was first popularized by the American portal Vox, and then picked up by Meduza. Readers love it very much for its simplicity and clarity, so many authors try to write flashcards. But not everyone succeeds. Why doesn’t it work? Because most card writers don’t … Read more

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