UX Copywriting

marketing neuromarketing

15# Marketing Neuromarketing explains why your customers don’t buy

By now you know that texts are a fundamental pillar in your marketing strategy, but it is not a pillar that can support the full weight of your brand’s success or failure. You have created a product or service because you are aware of the need that needs to be covered. That is, there is … Read more

How Neurocopywriting avoids you these 13 fatal common writing mistakes

#14 How Neurocopywriting avoids you these 13 fatal common writing mistakes

In this chapter we are going to see some aspects that you should improve in your texts. I have only added the most relevant ones accompanied by examples, to make their application easier for you. A. Commas, enemies of fluency I love how one of the chapters book begins Where goes the coma of Fernando … Read more

optimize content

13# How to optimize content with neurocopywriting and logical arguments

The reason why you choose to put that coin into that homless’s pocket instead of the other one’s is that the first just was bigger than the second one’s A homeless person asks for money in a busy street. In front of him he holds a sign with the words “I need help, I’m blind.” … Read more

customer relationship

11# Cialdini, Kawasaki and your love for the customer relationship

Preface, an important introduction to why neuroscience is a lot related with customer relationship… According to consultant Jay Walker-Smith, we went from receiving 500 daily advertising hits a day (1970) to more than 5,000 (2010). The most incredible thing is that in 8 years, and due to the hours we invest in social networks, we … Read more


6# UX COPYWRITING: The pyramid of Maslow and Kendrick

To continue delving into the needs of the reader-client, I want to talk to you about Maslow’s pyramid, a psychological theory that hierarchically orders human needs. Abraham Maslow proposed it in 19439 and it is a classic for advertisers and marketing experts, although as you will see below, some are opting for new models. According … Read more

Handwritten fonts

Handwritten fonts outperform machine fonts

They should be used in the design of hedonic products. Fonts can influence the perception of buyers – the marketing publication Ariyh writes about this . This conclusion was reached as a result of laboratory and online experiments. Experts have found out how fonts on packaging affect customer engagement and satisfaction. According to the researchers, the mechanism works the same everywhere: that … Read more

9 tips to creating content for an Informational Website

9 tips to creating content for an Informational Website

The first information sites appeared over 25 years ago. At first, these were news portals, online magazines, and they were created to obtain the most necessary information. Nobody thought at that time that it was possible to earn money on the sites. Now there are millions of them for every taste, but the most important thing is that … Read more

copywriting headlines

18 evergreen rules to write remarkable copywriting headlines

A perfect and catchy headline is the key to the success of your ad campaign. It is he who determines whether a potential customer will remain on your page or go to competitors. These 8 rules are great for: creating texts in contextual advertising preparing posts on social networks choosing a subject line for e-mail marketing. To … Read more

landing page headlines

5 ineffective landing page headlines that never work

Today we will talk about copywriting again. Quality and tasty. And what distinguishes a landing page you don’t want to leave from a regular one. We’ll give you a checklist that illustrates the 5 ineffective landing page headlines that never work. I will tell you how, within the framework of a given landing page structure, you can and should stand out … Read more

landing page copy

NeuroMarketing Best Practices to make your landing page copy compelling

In this fresh new blog post you’re going to discover the best ever NeuroMarketing Best Practices to make your landing page copy compelling. Are you ready!? GO! 🙂 Are you annoyed with laughing offscreen on TV shows and sitcoms? Probably yes. And not only you. Social psychology professor Robert Cialdini writes in The Psychology of Influence : Phonograms of laughter, … Read more