Google Marketing for under-18 years old target

Google announced changes in the service. You can no longer run targeted ads aimed at children under the age of 18.

In addition, underage users will be able to remove their photos from the search results. You can send a request to Google yourself or with the help of a parent or guardian. The new rules will be introduced in the near future.

“Removing an image from search does not remove it from the internet, but we believe this change will give young people more control over their photos,” the company said in a blog post.

In addition, Google has changed the rules for uploading videos on its YouTube platform. Minors can now optionally close videos by changing their privacy settings and manually enable access for specific people only.

What’s more, while watching YouTube videos, users under the age of 18 will be notified to take a break. In addition, video hosting will remove the automatic playback function for them. You can change the parameters for downloading and watching videos in the hosting settings.

New rules will also be introduced on YouTube Kids, a service for viewers under 13 years old. From there, they will delete videos in which there are direct calls to purchase something. And videos that contain ads will be marked with a special plate.

In 2019, the US Federal Trade Commission launched a lawsuit against YouTube on violations of the Children’s Online Privacy Protection Act. The company was accused of collecting personal data from users under the age of 13. Google and YouTube were fined $ 170 million.

Then the company began to revise the service policy for children. The platform has banned the launch of targeted ads in children’s videos and the addition of such videos to the “Recommendations” section. In particular, due to the second restriction, Soyuzmultfilm lost 50% of its revenue from YouTube, which is 30-40 million rubles.

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